Claudio Owusu (left) and Giuseppe Baidoo have created a healthy packet of crisps
Giuseppe Baidoo, 29, and Claudio Owusu, 25, have designed crisps made from air dried fruit called Güsto.
Giuseppe initially tried to reduce food waste by saving misshapen and surplus fruits and turning them into sustainable drinks but unfortunately they did not have a long enough shelf life.
“During a picking session, I was talking to a farmer who told me there is a lot of waste because supermarkets don’t purchase fruits for aesthetic reasons like shape and colour,” said Claudio.
“There are a lot of companies doing sustainability work reducing food waste but in the air dried crisps industry there is no one doing that. I wanted to save these fruits, air dry them and add a bit of flavour to it.”
“Other dried fruit crisps are quite bland and ours is the only one to use unique flavour combinations by adding other ingredients such as chocolate, coconut and chilli to the crisps.”
The pair of entrepreneurs are currently in talks with Sainsbury’s and intend to launch their snacks next month.
They have secured £30,000 of investment and funding by taking part in numerous competitions and pitching their product to investors.
Giuseppe graduated with a higher national diploma in product design in 2016 while Claudio studied business in college.
“Many students think about getting a job rather than starting their own business, but in fact there’s lots of funding out there for young entrepreneurs coming out of college and I’d like to encourage others to pursue that,” said Giuseppe.
“The foundation degree was really, really good; in fact, when I started at university I found that I’d already studied a lot of the curriculum in the foundation year that I did at Barking & Dagenham College. My university tutors even discussed putting me straight up into year three of the degree.”
Tags: Barking and Dagenham
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