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Harrods open first regional ‘H-Beauty’ store in Lakeside

The beauty store officially opens today.

Harrods has opened their first ever ‘H-Beauty’ store, in Lakeside.

The new 23,000ft shop, which opens today in Thurrock, is designed to give customers a more interactive beauty experience, whilst ensuring it’s Covid safe.

Innovative beauty technology, including ‘magic mirrors,’ is available to allow customers to virtually try on various different makeup products and colours whilst in store.

The shop also has a skincare station, make-up play table, make-up consultations and masterclasses available.

Director of Beauty, Fine Jewellery & Watches and Home, Annalise Fard said: “It was in South Korea that I first experienced magic mirrors and I said ‘we have to have those’.

“We debuted them last year in ‘Harrods Knightsbridge’ and ‘H-Beauty Lakeside’ will now be the first regional location that you’ll be able to experience them too.

“If you’re looking for the perfect shade of red lipstick for example, you can virtually within a few minutes try on lots and lots of shades to find the perfect brand and colour for you.”

Magic mirrors are available to use in store.

“The store is 23,000ft and I like to think embodies the future of beauty.

“It was important to me that we brought as much as Harrods the store, across to our clients in Lakeside aswell, so we have a full click-and-collect proposition aswell.

“There’s lots of amazing brands, some legacy, iconic brands like Chanel, Dior, Creed but also some renowned, new make-up brands aswell. 

A skincare station has been set up in store.

Various additional Covid safe practices have been implemented.

Annalise said: “We’ve got technology counting the number of people in and out of the store so we can only ever reach a perfect number to adhere to the rules.

“I’ve also ensured we have a plethora of hygiene stations throughout the store.”

Head to the official website for further information.

For more on this story, and the latest on our other local and national news, listen to Time 107.5FM

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