Residents can report dumped rubbish online (Credit: Redbridge Council)
Posters, adverts and leaflets will be distributed across the borough to remind people dumped rubbish can attract vermin, pose a danger to residents and make neighbourhoods messy.
They are also going to warn culprits they face a potential £400 penalty each time they fly-tip.
“Not only is rubbish dumped on our streets a real eyesore, but it destroys neighbourhoods,” said Cllr Jo Blackman.
“There are many ways to dispose of waste easily, properly and legally.
“Every time we clear illegally dumped rubbish off our streets it costs us resources and money, which could have been avoided and better spent elsewhere on other services for residents.”
A series of educational videos are going to be released telling people how they can report illegal dumping and where they can dispose of their own waste.
The measures will be accompanied by an advertising campaign on local buses and vans which are going to be driven around illegal dumping hotspots.
The Leader of Redbridge Council, Cllr Jas Athwal, said: “Redbridge is our home and we each owe it to our neighbours to keep our streets tidy and clear of rubbish.
“We have enforcement teams patrolling, investigating fly tips and tracking down the culprits alongside campaigns like this one to help educate local people on the true impact of dumping rubbish.”
Redbridge saw a significant drop in fly-tipping after a similar campaign was run last year for two months.
More information about disposing of waste and recycling in Redbridge can be found online here.
Illegal dumping campaign videos can also be viewed online here.
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