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Land of Munchies opens new store in Liberty Shopping Centre in Romford

The new store can be found next to the Sycamore Trust 

A new sweet shop has opened in the Liberty Shopping Centre in Romford.

Land of Munchies sells imported goods from America, such as Wonka bars and Friends themed cookies.

Chief Executive, Louis Norris, said they offer things people can’t find anywhere else like “Kit Kats with sweet potato in them” and “hundreds of cans of Fanta in different flavours”. 

“It’s an exciting business, it changes, they innovate new products all the time so it is just about keeping up with trends and finding new stuff for our customers,” said Louis.  

Louis Norris opened the new store for the first time last Friday

He explained customers love collecting all six of the Friends cookie boxes but it is the Wonka bars that always get children excited. 

“I’ve got a little girl, she’s two-and-a-half, and we’ve sat and watched Willy Wonka and she absolutely loves the film with all the Oompa Loompas and of course that Wonka bar is a massive thing.

“It’s the first thing you see when a five or six-year-old walks into our store and goes ‘look mum, dad, it’s a Wonka bar! I want to see if I can win a golden ticket’ and I suppose things like that is why we do what we do every day.” 

The 26-year-old, from Dagenham, started out selling the treats online after struggling to start another company. He said he learned a lot from the experience and didn’t repeat the same mistakes. 

“When Covid first hit, it was just me and my best friend,” explained Louis. “He left his job and said ‘Lou I’m gonna come and work with you’ and I said ‘what do you mean? How do you expect me to pay you?’

“He said ‘just pay me when the times right’ and we worked together day and night, 18 hours a day, every single day just packing customers orders from up and down the country. 

“We were just an online candy store to start with and then it grew from there so we had kind of a little 100sqft unit and then it went to 200sqft and then it went to 1000sqft.” 

Land of Munchies now has three stores and Louis is planning to open a fourth in Hull. They also employ just under 15 people and are looking to move to a new home which is 10,000sqft. 

When asked why he decided to open a store in Romford, Louis explained he used to live in the area and his daughter was born in Queen’s Hospital. 

“I used to take her down to the market, down to the shopping hall and it just feels like home,” he added. 

“I know a lot of people and I know the area really well. Why not Romford? Romford’s an amazing place.”

For more on this story, and the latest on our other local and national news, listen to Time 107.5FM

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