The team has attracted millions of views with their viral dance videos (Credit: M&S)
‘This is not just a Christmas song’ was written by team support manager Jack Brooker to highlight some of their best festive food and celebrate members of their team.
Staff made a music video to accompany the song in which they can be seen dancing down the aisles of the store.
It has reached nearly 500,000 views on TikTok and follows a series of viral videos they released earlier this year which have earned them more than 1.4 million likes.
@mandsromfordThis is not just a Christmas song. This is Team Romford’s Christmas song, by our colleague, singer-songwriter Jack! @shelter @togetherforshortlives
Team manager Sarah Hutcherson was the first person to suggest they release short, entertaining videos and has been behind many of their best hits ever since.
“I made the TikTok account in January to be a bit more creative with our Facebook content, just doing some dances and being a bit more interactive,” Sarah explained.
She said a couple of their videos went big at the start but it wasn’t until they released a Thriller video for Halloween that everything started going viral.
“We are very inclusive and I make sure I get everyone involved who wants to be involved,” added Sarah. “I think that is why they are so popular.”
‘This is not just a Christmas song’ is up against the likes of Ed Sheeran and Elton John but has already managed to reach number two in the iTunes charts.
Jack said he decided to write the song after seeing a number of comments calling for them to try and reach Christmas number 0ne.
He wrote it in one evening at home and the team managed to record the video in one night before getting back to work.
Many members of staff have become local celebrities since the song’s release.
“Even when we start doing our latest TikToks we get a big crowd coming round and they all know who we are,” said Jack.
“We have had people asking us to sign receipts, take pictures with them and one of the other guys had someone ask him to sign their chest. It has been crazy.”
All profits from downloading and streaming the song will be donated to charities Shelter and Together for Short Lives.
‘This is not just a Christmas song’ can be downloaded on iTunes and streamed on Spotify and Apple Music.
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