There is already a large Asda store in the centre of Romford (Credit: Google)
The supermarket giant said it plans to launch 300 Asda Express convenience stores across the country by the end of 2026.
It confirmed three of them will be opened in Romford, Surrey and Wiltshire in 2023.
The shops will primarily be located in neighbourhoods that are not already near another Asda store.
“A key part of our growth strategy is to provide customers with more opportunities to shop at Asda closer to where they live or work,” said Asda’s co-owner, Mohsin Issa.
“With more than three quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant.
“Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof.”
Today, the company launched its second Asda Express shop in Tottenham Hale, north London, as part of a residential development.
It is estimated the project will create 10,000 new jobs and help Asda become the second biggest supermarket in the country.
“Each Asda Express store is designed to cater for a broad range of customer needs, including ‘top up’ shops for essential items such as milk and bread, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch,” added a spokesperson for Asda.
“The stores will stock around 3,000 products, including a comprehensive range of fresh, ambient and chilled groceries, as well as products from Asda’s premium Extra Special range and a broad selection of beers, wines and spirits.”
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